To change your primary category on Google My Business, log into your account and navigate to the "Info" section. Find your current primary category and click the pencil icon to edit it. Choose a new primary category that best reflects your core services, considering industry standards and customer search terms. Click "Apply" to save the changes. It's essential to document these updates for future reference. Regularly monitor your local search visibility and customer engagement metrics to assess the impact of your changes. There are further insights that can greatly enhance your strategy and performance.
Understanding Primary Categories
Understanding primary categories is vital for businesses seeking to enhance their visibility on Google My Business. The choice of a primary category not only determines how a business appears in search results but also influences user perception and engagement.
Category importance cannot be overstated, as it directly affects local search rankings and customer connections. Additionally, the category hierarchy plays a significant role; businesses must select a primary category that best reflects their core services while considering secondary categories for additional specificity.
Step-by-Step Change Process
Changing your primary category on Google My Business is a straightforward yet essential process that can greatly impact your local search visibility.
To begin, log into your Google My Business account and navigate to the "Info" section. Here, you will find the current primary category listed. Click the pencil icon to edit this field.
When selecting a new category, consider the primary category importance in relation to your business offerings. Utilize category selection tips such as choosing the most specific category that accurately represents your business to enhance relevance.
Once you've made your selection, click "Apply" to save your changes. Monitor your listing's performance post-change to assess the impact on local search results and customer engagement.
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