How to Transfer Primary Ownership Google My Business

To transfer primary ownership of your Google My Business account, log in and navigate to the "Users" section. Invite the new owner by entering their email and assigning them the "Owner" role. The new owner must accept this invitation and complete any required business verification, which may include phone calls or emails. After successful verification, return to the "Users" section to change their status to "Primary Owner." This procedure not only guarantees a smooth shift but also maintains the integrity of your business's online presence. Discover additional details to optimize your ownership transfer process.

Understanding Google My Business Ownership

Understanding Google My Business ownership is essential, as it directly impacts how a business is represented online. A Google My Business (GMB) account is critical for local search visibility, and comprehending the various ownership roles can greatly influence a business's online strategy.

There are typically three roles: primary owner, owner, and manager, each with distinct permissions and responsibilities. The primary owner has full control over the business account, including the ability to grant or revoke access to other users.

This hierarchy guarantees that sensitive information and operational capabilities are managed effectively, highlighting the importance of assigning the correct ownership roles. A clear understanding of these roles can help streamline management processes and enhance online presence.

Steps to Transfer Ownership

Transferring ownership of a Google My Business (GMB) account involves a series of systematic steps that secure a seamless shift of control.

First, log into your GMB account and navigate to the "Users" section. Here, you can invite the new owner by entering their email address and assigning them the "Owner" role. Upon accepting the invitation, they will gain access but will not yet be the primary owner.

Next, verify that the new owner completes any necessary business verification to maintain the integrity of the listing.

Finally, return to the "Users" section and change their status to "Primary Owner." Confirm the shift, verifying that all business information remains intact throughout the transferring ownership process.